Smile London – let’s stop feeling bad about our internal social media

Today I attended my second, albeit not consecutively, simply communicate SMiLE event in London. The format was much the same as before but my reasons for attending very different. Now four months into the new role I need to learn more about Office 365 so I was on the hunt to learn more.

There were some great sessions throughout the day that prompted some food for thought and some great research shared from both Lecko and People Lab about using Enterprise Social Networks (ESNs) inside our businesses. Thank you to Wedge for the table session on news and the intranet – the most valuable part of my day.

The biggest thing I left with today was a sense of the need to stop. There are new tools entering this marketplace every year, if not every month. The current new tool is Facebook Workplace and while it was great to hear more about it – I’m already on my journey with Microsoft so for me, the session was interesting but not practical for application. And now I feel bad. Now I feel like I am letting my business down by not having the latest and greatest tool out there – and this isn’t the case.

With the constant new tools entering the space we are bombarded with messages about why one is better than the other and how you should have this or that technology because it is more in line with how we communicate today – but the truth is, it is a big investment. It is a big investment of time and money to launch and community manage an ESN. The companies that built them years ago – IBM, Microsoft – are constantly evolving them and if we have bought them, we need to nurture that relationship and learn together to adapt to how people change in the way they communicate.

Throwing out one tool for another won’t solve our problems. Yes we probably need to be quicker at adapting to change and integrating these platforms with others, and we also need to make sure our comms teams have the skills to evolve with the needs of the people and the functionality the tools can bring. But we can do all this if we work together.

I had some brilliant conversations today, learnt a vast amount about what I need to do for success in my organisation and got myself back into reality in knowing that I’m on the right track. But my ask for the future of any event about social media inside organisations is this:

  • Tell us how others have adapted and grown something they invested in years ago
  • Tell us how the strategy for collaboration has been a long-term wow – to quote intranetizen – and not a big bang launch
  • Understand where the audience is on the journey – some having nothing and others have had office 365 for the last few years and need to improve it
  • Tell us how to drive adoption, measure success and work with what we have to make it amazing

Everyone’s journey is different but we are all on one. I don’t want to feel like I’m behind the curve because I don’t have the latest and greatest – I want to feel proud of the tool I have, how it has grown, developed and adapted to the needs of my internal customers and I want my peers to celebrate (and when needed commiserate) with me. There was an audible laugh in the room when IBM Connections came up – I wonder how many people in the room have ever used it or know that it has been voted the number 1 platform for 5 years, ahead of SharePoint, for functionality. I know because I used it for years and while adoption remains a challenge – when people can see what it can do, they are blown away.

Let’s stop being trendy and get back to being functional – helping our colleagues collaborate and our businesses be more efficient – that is, after all, the goal (for me anyway).