Five rooms of internal communication


This week I was invited to present at an event in London called The Five Rooms of Internal Communication – this was an afternoon event giving internal communicators the chance to discuss the different elements of a communications model created by Masgroves and hosted by Engage International.

As an introduction to the event I combined some of my thinking that has been bubbling away for a while thanks to Simon Sinek, VMA Group research and the first #ICBookClub…

We know that the CEO does not always think about internal comms when they think about their communications function. In fact, for many it only comes up when they are going through any sort of change. But what they do think about is corporate reputation and risk. This was my topic at the IOIC summer party when I got on my ‘soap box’ about internal communicators thinking like their counterparts in external comms when it comes to reputation.

The reputation of your organisation should be included in your internal comms strategy. If you’re still having trouble getting your voice heard at a senior level read the research and then leave a copy on your CEOs desk! if you don’t have a copy of the VMA Group report then let me know and I’ll get one in the post to you.

What I find fascinating is that in the world of social media, employees discussing the organisation online is not on the mind of the leadership. With websites like Glassdoor opening the internal world up to the outside world, the importance of the employee experience has never been more so.

And from social media I turn to the rise of the millennials. I blogged about seeing Simon Sinek earlier this year but one of the main themes in his discussion is how we use technology, how technology makes us feel and how dangerous it can be for society. I wonder what this means for the rise of social media as an internal communications platform (that’s another blog for another time).

And as social media use rises, our connection with technology becomes ever more present every hour and every minute. The phone buzzes with notification after notification and now watches mean you are physically attached to it all. This makes our lives increasingly noisy and ‘busy’. But what are we busy actually doing? I can waste a good hour or so scrolling social media feeds and enjoying a game of candy crush – but that’s not busy. We are consumed by data with companies fighting for our attention every hour, every day. Our brains simply cannot cope and when it comes to internal communication, it gives us a lot of noise to cut through.

How can you break through the noise to make sure employees know what they need to know, that they really hear you and you are making an impact? The brain remembers the obscure, the unusual, the thought provoking.

The event this week provided attendees with a model of communications but this wasn’t the core message. It was an experiential session where the delegates worked their way through the five rooms – Orange And Chocolate Waffle Meal. If you want to know more speak to the team at Masgroves but for me, my ‘five rooms’ were CEO, Corporate reputation, Social media, Millennials and Busy and I’ve only just started exploring them all as one.

Thanks again to the team for hosting such a different event and for Ellwood Atfield for hosting it all.

 

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